Experience
Freelance Graphic & brand Designer
self employed
jan 2022 - present
Management of creative and digital projects: page layouts (books, financial reports, brochures), brand identities (logos, illustrations), marketing banners, and photo retouching for clients in France and Canada.
Product leadership for an e-commerce brand: visual identity definition, Shopify website launch, marketing management, and SEO/SEA strategy implementation while ensuring cross-channel brand consistency.
Organization and supervision of photoshoots: planning, team coordination, and creative oversight for product launches.
Digital product management & analytics tools: proficiency in CMS (WordPress, Shopify, Squarespace, Etsy) and marketing platforms (Jira, Google Analytics, Merchant Center, Google Ads, Bing Webmaster Tools, Meta Business Suite, Ads Manager) to translate user needs into concrete, measurable features.
AI-driven optimization & automation: integration of tools (ChatGPT, Perplexity, Grok, Gemini) to accelerate content production, enable rapid prototyping, automate development tasks (Python, HTML/CSS, Lua), and improve workflow efficiency.
Creation of engaging multimedia content: motion design, video editing, and logo animations for YouTube, Instagram, and TikTok (After Effects, Premiere, Illustrator, Canva, Capcut).
Digital marketing & acquisition: design and execution of campaigns on Discord, Instagram, and Twitter, with a strong focus on SEO strategies to boost visibility and engagement.
Graphic & Brand Designer
Groupe media TFO, Toronto, Canada
OCT 2022 - May 2025
Creative direction of multichannel marketing campaigns (web, print, events): design and deployment of banners, roll-ups, trade show booths, brochures, newsletters, and partner materials.
UX/UI design and leadership of the company’s new educational website, in close collaboration with product and development teams.
Enhanced audiovisual content value (films, series, documentaries) through advanced retouching and AI upscaling, improving overall quality and user experience.
Development of animated content (motion design and video editing) for web and social platforms (After Effects, Premiere, Animate).
Redesign and standardization of the brand guidelines, integrating AI tools to automate layouts and ensure consistent visual identity across large-scale deliverables.
Design of brand assets (logos, illustrations), including an internal illustrated storytelling campaign for recruitment.
Graphic Designer - Photo Editor
Nord Compo, Villeneuve-d’Ascq, France
Aug 2016 - Jan 2022
Management of complex editorial projects: simultaneous coordination of multiple production workflows (schoolbooks, cookbooks, art books), including manual and automated layouts in InDesign.
Translation of client needs into actionable solutions: requirements gathering, prioritization, tailored software solutions, and iterative revisions until final approval.
Design of automation processes and tools (Mac) to optimize workflows, reduce turnaround times, and ensure quality and consistency.
Close collaboration with clients and internal teams throughout the project lifecycle, ensuring stakeholder alignment, transparency, and customer satisfaction.
Implementation of scalable production standards: templates, fonts, and layouts that industrialized processes and reinforced visual consistency.
Technical expertise and operational support: advanced photo retouching (Photoshop, color management for print & web) and maintenance of production systems (Epson printers, RIP).
Product Designer - Textile
Chauss Europ, Villeneuve-d’Ascq, France
jan 2016 - may 2016
Design of footwear collections (children’s and adults’ shoes/slippers), balancing creativity with production constraints.
Production coordination with factories in Asia: regular communication with manufacturers, deadline management, technical specifications clarification, and anticipation of industrial limitations.
Quality control & sample validation: inspection of prototypes, identification of defects, and recommendations to ensure compliance.
Creation of illustrations and graphic elements (patches, prints, motifs) on Adobe Illustrator to enrich collections.
Preparation of professional materials: catalogs, lookbooks, and packaging for presentations to major retailers (Auchan, Cora, Leclerc).
DTP Operator, Graphic Designer
Bayard Service, wambrechies, France
Production and layout of weekly magazines (religious and children’s sectors), meeting tight deadlines and managing continuous publishing flows.
Design of layouts for brochures and magazines, ensuring readability, visual consistency, and adaptation to audience needs.
Daily collaboration with clients (phone and in-person) to collect corrections, clarify expectations, and ensure satisfaction throughout the production cycle.
Optimization of the correction process: adoption of internal PDF tools to centralize and manage large volumes of revisions, reducing reliance on paper proofs and speeding up delivery times.
Creation of illustrations and visuals tailored to editorial content, aligned with thematic and sector-specific requirements.
2014 - 2015
Languages
English: bilingual proficiency
French: native
Spanish: professional working proficiency
Education
BTS Communication and Graphic Industries
Lycée Cesar Baggio, Lille, France
2011 - 2013
BAC Graphic Production
Lycée Cesar Baggio, Lille, France